Director Oroshi (Park Sangwoo) is widely recognized in the Korean music video field for his distinctive and experimental directing style. Since 2007, he has collaborated with artists such as EXID, Epik High, Jay Park, Orange Caramel, and Psy, directing more than 500 music videos and commercials, establishing himself as one of Korea’s leading visual directors.

His works consistently communicate with the public through new formats and visual experimentation, earning great acclaim for balancing artistry and mass appeal.

Together with Rêve, Director Oroshi will expand the language of film through AI, blending fashion and visual storytelling in collaboration with global brands. In advertising and branded content, they will present campaigns that are both experimental and widely accessible, merging AI-driven creation with his directing vision. Building on his extensive experience and expertise, they will also continue R&D to explore new directions in short-form and mid-form dramas as well as fresh promotional approaches within the entertainment industry.

We look forward with great anticipation to this journey and warmly welcome him to the collective.